Granted it's the showiest coat out there, but if you want to keep your dog cool, this is the ONLY coat you should consider. I don't always use really cold water, yet after 30 minutes, put your hand between the coat and the dog; there is a measurable difference. Many of the fancy coats look pretty, but after a short time they actually trap the heat. I also have Standard Poodles in show coat and this coat doesn't wet the hair and destroy the grooming.