I like the concept (and so does my dog!) but the velcro strips are halfway down in the pouch leaving little room for treats, and also making it too easy for the dog to open. I wish the velcro strips were on the edge of the pouch to provide a stronger, wider food hiding area. In addition, the velcro started unraveling almost right away (lots of loose strands) and has now stopped being sticky. Good size for a smaller dog, nice bungee handle, but pouch could be improved.